Top Story

e4m_logo.png

Home >> Media - TV >> Article

DTT pilot project under scrutiny of MPs, Govt officials

06-September-2002
Font Size   16
Share
DTT pilot project under scrutiny of MPs, Govt officials

Digital Terrestrial Television (DTT) pilot project is under scrutiny of Prasar Bharati officials, MPs, ministers and some journos. After the pilot in Delhi, Mumbai, Chennai and Kolkata, DTT is set to travel to Bangalore around November.

According to sources, the difference between DTT in Bangalore and other cities is that this time around, it will perhaps be a double-capacity transmission. Instead of four to five channels in DTT, Bangalore may consist of double the number of channels.

According to sources DTT is operational in Delhi, and more than 200 set-top boxes have been rolled out in the city alone. Add to that the other cities, and it will be a three-digit figure.

According to sources, lot many box manufacturers including HFCL and Bisquare Tech are waiting in the wings—to sell their wares once DTT becomes marketable. The estimated price of the set-top boxes, which will have to be borne by the consumer, will be in the range of Rs 5,000 to Rs 6,000.

Right now, there are no answers on when the project will be marketable. Till then, DTT is being monitored by senior officials of Prasar Bharati, members of Parliament (MPs), select government functionaries and not to forget journos, besides the technical staff of Doordarshan.

The tech marvel that is so close to the heart of Prasar Bharati, which even got the British Broadcasting Corporation (BBC) to do a feasibility study for the DTT project, involves an investment of at least Rs 25 crore for five cities. Since the DD towers are already in place, the investment is not too high, explains an official.

According sources, DTT delivery has the advantage of being completely local (more relevant to local news, advertising & entertainment of local/regional interest) compared to satellite services. Among the many advantages of DTT are excellent video/audio quality, delivery of multiple channels within the existing one, analog channel spectrum and ghost-free picture even through portable indoor reception.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.