With CAS coming into effect in several areas with the New Year, DTH players have been actively seeking subscribers in these areas. With the multi system operators, services providers, and cable operators, too, offering lucrative packages, subscribers seem to be spoilt for choice. exchange4media takes a look at some of the schemes on offer from the DTH players in the wake of CAS roll-out.
The success of CAS as well as DTH will be known only with the passage of time, but it is assured that both the services will co-exist along with the cable and satellite television prevalent in major parts of the country.
Tata Sky has announced a ‘Free television viewing for six months’ package where any consumer residing in New Delhi, Mumbai and Kolkata, who subscribes to their services between December 28, 2006 and January 10, 2007, would be entitled to free service subscription for six months, which includes all the services offered by Tata Sky. Subscribers, however, will have to shell out the charges for Tata Sky’s hardware, its installation and activation.
DishTV, the oldest DTH player in the field, has also brought in some schemes for the CAS markets. While they have changed the tariff for other markets also, the CAS markets will have an exclusive scheme called ‘Easy Pay Offer’. A subscriber has to pay an initial sum of Rs 1,300 for the service plus Rs 200 as installation charges. Thereafter, a monthly rental of Rs 35 for the hardware would apply for a period of five years. This would be charged along with the monthly subscription of any of the two packages that the consumer subscribed to.
In addition to these various packages, all the service providers have several schemes for homes with more than one TV set.
Some of the other initiatives include that from Wire & Wireless India Ltd (WWIL), the latest entrant in the DTH space from the Zee group. WWIL has also announced its inaugural schemes for Galaxzee, its service exclusively for the CAS areas. They have announced two new schemes wherein the consumer will have to pay Rs 600 and buy the set-top box or just Rs 1,800 for the combined package of set-top box as well as 100 channels (25 pay channels along with about 70 free-to-air digital channels) for one year.