D S Mittle & Sons has bagged the contract for selling exposure slots on Zoom – the soon-to-be-launched channel from the Times Group. The 24-hour non-fiction channel is set to go on air in mid-September.
Commenting on the development, Devesh Mittle, Managing Partner of the agency shares, “The association with the Times Group will definitely make us bigger and add more credibility to our reputation. Both the firms involved have been associated with the industry for a long time and together we plan to give more benefits to the industry by offering a vast and incredibly visible platform to showcase their products.”
Apurva Purohit, COO, Zoom, termed the deal as a “Perfect Match”. She said: “Zoom will emerge as the viewers’ new choice because of its compelling content that stands apart from the programming that clutters satellite television today. Zoom is the first of its kind in India and with DS Mittle in our fold we will certainly become the best option for anyone wanting to reach out to a wide and upmarket audience.
Our typical marketing budget is usually 10 per cent of the topline spend
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