Top Story

e4m_logo.png

Home >> Media - TV >> Article

Doraemon movie clocks 4.4 TVR for Disney

18-May-2012
Font Size   16
Share
Doraemon movie clocks 4.4 TVR for Disney

It was Doraemon time for kids on Sunday, May 6 from 10 AM to 12.06 PM. The movie, Doraemon in Nobita and The Steel Troops that was aired on Disney Channel, garnered 4.4 TVR for C&S 4-14 SEC ABC in Hindi Speaking Markets (HSM). The movie delivered a rating of 3.9 TVR in the All India markets.

“Doraemon movies on Disney Channel are one of the biggest television events for kids in India and this has been proven consistently over all Doraemon movie premieres. It is also a testimony of the strength of the Disney platform that creates such mega raters and during its peak viewership period as well as for such tent-pole events, can challenge channels across genres,” said Vijay Subramaniam, Business Head, Walt Disney Television International India.

Summer is the one time when kids have greater control over the remote. They have a greater say in the family's television viewing and this worked in the movie’s favour. Subramaniam explained that Disney Channel has historically done well on weekend mornings with Disney classics and the locally produced original programming. He said, “Our success has further been bolstered with tent-pole programming such as Doraemon in Nobita's Steel Troops, which has seen such amazing viewership even against highly promoted and anticipated programming on other channels.”

Dinesh Rathore, Vice President, MediaVest Global said, “It is summer vacation time for children and Doraemon is a popular cartoon among kids. Since it was a movie such as Doraemon, it delivered this kind of ratings for the channel. Kids genre will be able to sustain the numbers on Sundays as the parents won’t allow their children to go out and play in hot sun at 11 AM. So in single TV households, kids will always win.”

The last summer has allowed Disney Channel to build on its viewership. Subramaniam explained, “Disney Channel has already been number one for more than 52 weeks and has been breaking viewership records since last summer. In fact it is the only kids channel to cross the 200 GRP mark this summer as well as last and such mega showcases do reinforce our position as the leading entertainment brand for kids and families with viewers and advertisers alike. Our continued success and our constant innovation in programming (including such exciting movie premieres) has led to the addition of over 25 new clients in the last month, of which 16 of them are nontraditional mom targeted brands.”

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems