Top Story

e4m_logo.png

Home >> Media - TV >> Article

Doordarshan undertakes Rs 225-cr project on narrowcast programming

27-August-2005
Font Size   16
Share
Doordarshan undertakes Rs 225-cr project on narrowcast programming

Doordarshan is implementing a Rs 225-crore special project on narrowcasting of agricultural programmes funded by the Planning Commission under the Tenth Plan.

Under this project, 36 Doordarshan Kendras across the country are producing and telecasting area specific programmes five days a week through a network of 180 transmitters.

These programmes are repeated next morning in the respective Regional Language Satellite Channel (RLSS). Doordarshan is also telecasting thematic agricultural programmes on weekdays in the evening from 18 regional kendras in 18 states in broadcast mode.

In view of the good response to the narrowcasting project, Doordarshan now for the first time is telecasting these programmes on its national channel six days a week. The public broadcaster has also introduced live phone-in programming from most narrowcasting and broadcasting kendras with a view to provide interactivity.

From September onwards, Doordarshan will come up with live programming from villages in selected networks, beginning with the Jaipur Doordarshan Kendra, to provide on-the-spot solutions to farmers’ problems through crop seminars.

Tags

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world