Top Story


Home >> Media - TV >> Article

Doordarshan to promote regional channels for growth

Font Size   16
Doordarshan to promote regional channels for growth

Doordarshan has decided to give its regional channels, many of which are independent profit centres, a major push by making them available 24 hours to non-cable homes.

According to DD sources, the regional channels like Chandan (Kannada), Sahyadri (Marathi), Podhigai (Tamil), Kashir (Kashmiri) and Bangla have great audience support, but are hampered by the fact that they are available on the terrestrial network only for a limited time.

Doordarshan has set up a seven members committee under executive director R C Mishra to look into the issue. The committee would also suggest ways to restructure the channels and has been asked to submit its report within two months.

The move is part of an overall revamp of different Doordarshan channels and making its programming less Delhi-centric.

Source: Business Standard


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3