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Doordarshan to promote regional channels for growth

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Doordarshan to promote regional channels for growth

Doordarshan has decided to give its regional channels, many of which are independent profit centres, a major push by making them available 24 hours to non-cable homes.

According to DD sources, the regional channels like Chandan (Kannada), Sahyadri (Marathi), Podhigai (Tamil), Kashir (Kashmiri) and Bangla have great audience support, but are hampered by the fact that they are available on the terrestrial network only for a limited time.

Doordarshan has set up a seven members committee under executive director R C Mishra to look into the issue. The committee would also suggest ways to restructure the channels and has been asked to submit its report within two months.

The move is part of an overall revamp of different Doordarshan channels and making its programming less Delhi-centric.

Source: Business Standard


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