Top Story

e4m_logo.png

Home >> Media - TV >> Article

Doordarshan to promote regional channels for growth

26-February-2002
Font Size   16
Share
Doordarshan to promote regional channels for growth

Doordarshan has decided to give its regional channels, many of which are independent profit centres, a major push by making them available 24 hours to non-cable homes.

According to DD sources, the regional channels like Chandan (Kannada), Sahyadri (Marathi), Podhigai (Tamil), Kashir (Kashmiri) and Bangla have great audience support, but are hampered by the fact that they are available on the terrestrial network only for a limited time.

Doordarshan has set up a seven members committee under executive director R C Mishra to look into the issue. The committee would also suggest ways to restructure the channels and has been asked to submit its report within two months.

The move is part of an overall revamp of different Doordarshan channels and making its programming less Delhi-centric.

Source: Business Standard

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group