Top Story


Home >> Media - TV >> Article

Doordarshan to launch new Kendra today, new facility to counter Pak propaganda

Font Size   16
Doordarshan to launch new Kendra today, new facility to counter Pak propaganda

Haryana will get its birthday gift today with the inauguration of a Doordarshan Kendra at Hissar by the Union Information and Broadcasting Minister, Sushma Swaraj. The Kendra is complete with a TV studio, satellite earth station and a DD Metro transmitter. With the commissioning of this Kendra the viewers in Haryana will have an option of watching regional programmes including news for two hours every day.

Till recently the programmes fed from DDK Delhi were relayed through a low powered transmitter at Hissar. But now the locally produced programmes will be uplinked through satellite from Hissar and downlinked by 14 LPT’s in the terrestrial mode. Narrow casting from Hissar LPT, telecasting locally relevant programmes would be commissioned shortly. Two high-powered transmitters will also be set up at Hissar, later at the cost of Rs 16 crores.

Meanwhile India’s highest TV transmission towers (303 mtrs) is fast nearing completion at Fazilka in Punjab on Indo-Pak border. This tower is been set up to counter Pak television propaganda. Earlier due to weak signals of Doordarshan and powerful signals of PTV, the residence of Punjab bordering Pakistan had little option but to see anti-Indian programmes beamed by Pak TV.

But now after commissioning of this high-powered tower next year, PTV signals will be considerably weakened thereby badly affecting Pakistan’s anti-Indian broadcast. Besides all Doordarshan channels could be seen within the 100 km radius. This means that even viewers on the other side of the border in Pakistan will be able to watch Doordarshan. I&B Ministry has chalked out elaborate plans to leverage on Fazilka high powered transmitter to counter Pak propaganda.


Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016