Doordarshan (DD) plans to launch in June, its Digital Terrestrial Transmission (DTT) service in four metros—Delhi, Chennai, Mumbai and Kolkata. To get this service a customer has to buy set-top box for Rs 3,500/- and an antenna for Rs 150.
Doordarshan plans to beam 12 channels via DTT. Of these, five will be DD channels—DD national, DD Metro, DD Bharati, DD Sports and DD World. Remaining seven transmitters would be leased to private broadcasters.
According to sources, initially the service would start with just DD’s national and regional channels. Private broadcasters will be roped in during the next six months.
According to media analysts the success of DD DTT service will depend on the content offered through this service. If the sources are to be believed, DD is sprucing up its content and is working hard to change its image. To achieve this objective DD has appointed Crest Communications and Moving Pictures (India) to repackage DD channels.
According to industry analyst’s people will subscribe to DTT service when they see the content provided by DD improving. They believe that there will be few takers in the beginning.