Top Story

e4m_logo.png

Home >> Media - TV >> Article

Doordarshan to launch DTT service in four metros

23-April-2002
Font Size   16
Share
Doordarshan to launch DTT service in four metros

Doordarshan (DD) plans to launch in June, its Digital Terrestrial Transmission (DTT) service in four metros—Delhi, Chennai, Mumbai and Kolkata. To get this service a customer has to buy set-top box for Rs 3,500/- and an antenna for Rs 150.

Doordarshan plans to beam 12 channels via DTT. Of these, five will be DD channels—DD national, DD Metro, DD Bharati, DD Sports and DD World. Remaining seven transmitters would be leased to private broadcasters.

According to sources, initially the service would start with just DD’s national and regional channels. Private broadcasters will be roped in during the next six months.

According to media analysts the success of DD DTT service will depend on the content offered through this service. If the sources are to be believed, DD is sprucing up its content and is working hard to change its image. To achieve this objective DD has appointed Crest Communications and Moving Pictures (India) to repackage DD channels.

According to industry analyst’s people will subscribe to DTT service when they see the content provided by DD improving. They believe that there will be few takers in the beginning.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...