Top Story

e4m_logo.png

Home >> Media - TV >> Article

Doordarshan to launch DTT service in four metros

23-April-2002
Font Size   16
Share
Doordarshan to launch DTT service in four metros

Doordarshan (DD) plans to launch in June, its Digital Terrestrial Transmission (DTT) service in four metros—Delhi, Chennai, Mumbai and Kolkata. To get this service a customer has to buy set-top box for Rs 3,500/- and an antenna for Rs 150.

Doordarshan plans to beam 12 channels via DTT. Of these, five will be DD channels—DD national, DD Metro, DD Bharati, DD Sports and DD World. Remaining seven transmitters would be leased to private broadcasters.

According to sources, initially the service would start with just DD’s national and regional channels. Private broadcasters will be roped in during the next six months.

According to media analysts the success of DD DTT service will depend on the content offered through this service. If the sources are to be believed, DD is sprucing up its content and is working hard to change its image. To achieve this objective DD has appointed Crest Communications and Moving Pictures (India) to repackage DD channels.

According to industry analyst’s people will subscribe to DTT service when they see the content provided by DD improving. They believe that there will be few takers in the beginning.

Tags

In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46