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Doordarshan to have a new improved look from March

21-February-2002
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Doordarshan to have a new improved look from March

Watch out viewers! A new-look Doordarshan National, with beefed up news content, will go on air in March. This will be followed by a complete makeover of the other channels in the public broadcasters stable. And guess what? DD may also sport a new logo.

According to sources, Prasar Bharati is planning to enhance the news coverage on DD National and have professional anchors.

DD is also planning a makeover for the other channels in its stable and the next in line could either be DD Metro or DD Sports. According to inside source, DD is revamping the audience research cell to get feedback.

According to industry analysts, Doordarshan has taken a policy decision to do away with commissioned programmes, the strategy of having only sponsored programmes had yielded results and the quality of software had also improved.

Prasar Bharati is also looking at private participation for DD Metro, which could be hived off as joint venture at a later stage.

Source: Business Standard

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