Armed with a Rs 100 crore kitty, Prasar Bharati has decided to give a facelift to the national broadcaster Doordarshan.
According to sources the aim of this exercise is to generate quality content for Doordarshan. Prasar Bharati would be looking at acquiring programmes and commissioning more programmes. It is also in the process of working out a detailed process for selecting programmes for Doordarshan.
Prasar Bharati has also decided not to encourage unsolicited proposals for producing programmes for Doordarshan. As a part of this, by the end of July, Prasar Bharati will bring out a list of genres of programmes it is looking at commissioning.
According sources, Prasar Bharati will also make it mandatory for the producers of programmes for Doordarshan to utilise Doordarshan’s studios, wherever available, for making the programmes.
According to Prasar Bharati, each of the 18 Doordarshan kendras will be allotted funds between Rs 1 crore and Rs 3 crore to generate original programming. Prasar Bharati is also embarking on a series of initiatives to attract advertisers on to its various channels.