Doordarshan bosses are taking several initiatives to not just enrich the news but also to make it more presentable and viewer friendly.
Come July 19, Doordarshan will introduce special daily news bulletin on health. This fifteen-minute morning bulletin on DD Bharti will be produced by the channel. A panel of medical expert headed by Dr. K K Agarwal of Heart Care Foundation will give valuable inputs for news production. Preparations are also on to mount a daily thirty-minute news show on DD 2 from August.
Doordarshan mandarins are also working to give a new look to their main news bulletin on Doordarshan National. There will be all new montage for the news in a fortnight time. Moving Picture in association with Singapore-based company, is designing this montage for Doordarshan. Also on anvil is a new modern and sleek set for Doordarshan News to make news viewing a pleasant experience for the audiences.
As part of the new initiative on content front, Doordarshan News will have a special news maker of the week section All these initiatives are complimented with the induction of 21 young lively news casters. Interestingly the hiring of these news casters has resulted in substantial savings for Doordarshan. Earlier Doordarshan was spending Rs 90 lakh a year on five high profile news casters including Rahul Dev, Mrinal Pandey, Sunit Tandon, Neelam Sharma and Nalin Kohli. Currently only Rahul Dev is with Doordarshan. His contract expires on July 31 and Doordarshan authorities are not renewing it.
Besides, the number of casual news readers employed by the news division have been costing Doordarshan Rs 4 lakh per person per year. On the contrary the newly recruited 21 news casters who will work as reporters, anchors, presenters and producers will cost Doordarshan only about Rs 63 lakh a year.
Doordarshan authorities maintain that with these induction the use of casual news readers will be limited