In a major initiative to increase its reach among overseas viewers, Doordarshan has decided to telecast regional language news bulletins on its international channel – DD India.
As part of its strategy to woo viewers abroad amidst the onslaught of news broadcasts in regional languages by private satellite channels, Doordarshan will be airing news bulletins on DD India in Malayalam, Telegu, Tamil, Gujarati, Punjabi and Bengla.
The regional language news will considerably push up the news contents on DD India where 17 per cent of the content is news and current affairs. There is three hours and 35 minutes of daily live news on this channel. The proposed regional news bulletins are specially targeted at Indian diasporas in about 150 countries. DD India is currently broadcasting its programmes in USA , Canada and Mexico through PAS 9 satellite and country like UK, Australia, Hong Kong, Japan, Malaysia, Singapore, South Africa, Mauritius, Denmark, Belgium, France, Germany, Italy, Switzerland, Russia etc through PAS 10.
According to Director General Doordarshan Dr. S Y Quraishi, the regional language bulletins of 15-minute durations will be telecast on DD India from November 12 (Public Service Broadcasting Day). With these regional news telecasts DD India will be taking on private satellite channels like Asianet, Kairali, Surya in Malayalam, Jaya TV, Sun TV, Vijaya TV, Raj TV in Tamil, Eenadu TV, Gemini TV, Teja TV in Telegu, Alpha Gujarati, Tara Gujarati and Gurjari in Gujrati, etc Bengla, ATN Bengla, TARA Bangla and Alpha Bengla in Bengla language and etc Punjabi, TARA Punjabi, Alpha Punjabi and Laskara in Punjabi language.