Doordarshan which began its portal initiative way back in 2000, is still negotiating with companies to put in place an integrated website. While, DD had earlier announced Satyam Infoway (Sify) as its partner in the venture, now it is another story altogether.
DSF Internet Services, which is a subsidiary of UBICS Inc and provides anything from Internet software to m-commerce solutions, portal development to e-commerce consultancy, and streaming to PDA applications, seems to be a more likely choice for DD now.
DD is attempting to set up an integrated site with links to all DD channels, though business on the web is still a far-fetched prospect for the broadcaster.
Not that DD missed the Internet buzz completely. In fact, it is faced with the problem of plenty now: not one or two, but the broadcaster already has online presence at three different sites. While Satyam Computers is servicing the news site ddinews.com, DSF is handling ddindia.com. Besides, there’s another privately run DD website.
According to sources, DSF recently submitted a template for the integrated site, and terms for the contract are being looked at. On the other hand, Satyam and DD are still negotiating for continuing with the news site.
Over two years ago, DD had struck a strategic alliance with Sify to launch a news and entertainment portal. The objective then was to build a business model, which would help DD leverage its content to generate revenues as well as make a global presence. Sify was aiming to provide video/audio on demand, syndication of content and generate advertising revenues globally. The initial cost of the project was pegged at Rs 3 crore.
With the changed business scenario in the online sphere, the public broadcaster is taking a re-look at the entire project, while focusing on integration.