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Doordarshan, NDTV bag Commonwealth Broadcasting Association Awards

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Doordarshan, NDTV bag Commonwealth Broadcasting Association Awards

Doordarshan and NDTV are among the winners of the prestigious Commonwealth Broadcasting Association Awards 2006. The other awardees this year include Canadian Broadcasting Corporation (CBC) and Australian Broadcasting Corporation (ABC).

The awards, sponsored by the World Bank, Unicef and Amnesty International, were announced on February 16 as part of the ongoing 26th Commonwealth Broadcasting Associations General Conference in Delhi.

Doordarshan bagged the CBA World Bank Award for Programmes on Development Issues for its programme ‘From Fallows to Food Baskets’.

Produced by Hyderabad Doordarshan in collaboration with Community Media Trust, Andhra Pradesh, the programme is a vivid depiction of how rural Indians, particularly women, are achieving high agricultural production at low cost through community initiative.

The film focuses on the Herculean efforts of 5,000 of the poorest women members of the arid Deccan region, who in the last two decades have used 12 lakh eco-employment days to bring back active cultivation over 1,000 acres of degraded agriculture lands. When Andhra Pradesh witnessed a series of drought and hunger deaths, this particular region did not report a single starvation case as the women had been growing diverse crop on their marginalised lands.

Doordarshan also won the CBA-Unicef Award for Children’s Programme for the television drama ‘Joymoti’. Produced by Doordarshan’s Silchar Kendra, the programme depicts the courage of a girl from a poor labourer’s family working in a tea garden, who, instead of submitting herself to the inherited fortune of poverty and illiteracy, takes up the challenge of education.

NDTV bagged the CBA-IBC Award for Innovative Engineering. Canadian Broadcasting Corporation won the CBA-Rolls-Royce Award for Exceptional News Feature for its programme ‘A War in Words: An Iraqi Family Diary’. Australian Broadcasting Corporation’ programme, ‘A Knife’s Edge’, was conferred the CBA-Amnesty International Award for Human Rights Programme.


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