Top Story


Home >> Media - TV >> Article

Doordarshan lines up live sports bonanza from today

Font Size   16
Doordarshan lines up live sports bonanza from today

Doordarshan has lined up a sports bonanza for viewers in the form of live coverages of national and international events in rowing, badminton, squash and cricket, starting with the live telecast of the 11th Asian Rowing Championship from October 19.

The Asian Rowing Championship will be telecast live by DD Sports from Hyderabad between October 19 and 22. On October 23, viewers will have the deferred live telecast of the championship. Doordarshan will be bringing live coverage of the Asian Satellite Badminton Championship from Delhi on October 22 and 23 on its sports channel.

Doordarshan is also covering the three-day Sub Junior/Junior National Squash Championship taking place in Chennai from October 23 to October 25. Viewers can watch the event live on DD Sports channel. In addition to these events, Doordarshan will also be covering live the one-day cricket match between Sri Lanka and MCA, which will be played in Mumbai on October 22.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.