Doordarshan has launched two channels in the UK -- DD-India and DD-News. The two 24-hour channels started broadcasting from April 16, 2007.
Information and Broadcasting Minister Priyaranjan Dasmunshi said, “The channels were launched by Rayat Television Enterprises Ltd of the Rayat Group in Britain after entering into an agreement with Prasar Bharati for the distribution of DD-India and DD-News channels in the UK for a period of five years.”
DD-India has seven Hindi and six English news bulletins daily, while DD-News has 19 English and 24 Hindi news bulletins daily.
The two channels are being broadcast in Hindi with around 20 per cent of the content in English, while the rest includes Hindi and localised content. DD’s terrestrial reach in India and its dominant market share will be a key selling point for advertisers to reach out to an Indian viewership and market in the UK.
Dasmunshi added that proposals from 71 private satellite TV channels seeking permission to uplink from India are under various stages of consideration by the government.