Doordarshan has made elaborate arrangements to cover the Olympics 2004 at Athens, with round-the-clock exclusive telecast of the games, over all 17 days with a total of 4,000 hours of programming on DD Sports.
Alongside providing coverage of the 28th Olympiad, the channel will also offer Olympic highlights on DD 1. Daily Capsules of India’s participation in the games will be shown including interviews with players, athletes, coaches, managers and Indians living in Athens. Doordarshan’s Olympics bonanza would be sponsored by corporate biggies like Coca-Cola, Samsung, McDonalds, Kodak, Panasonic, Hyundai and General Motors among others.
Doordarshan has already kicked off the Olympics coverage on DD1 with a curtain raiser as a run-up to the opening ceremony, which will be telecast live on the national network on August 13, from 11 pm to 3 am. A repeat telecast of the opening ceremony will be on air on August 14, from 9 am to 12 pm.
The coverage on DD1 will comprise of two segments. ‘India at Athens’ and highlights of the day will be telecast from 7.30 to 9.30 am and, the second segment will be on from 11 pm to 12:30 am (except for August 15). Doordarshan will telecast the day’s best events from 11.30 pm to 12.30 am.
The closing ceremony of the Olympics will be telecast live on August 29, from 11.30 pm to 3.15 am on DD-I. And, the repeat telecast will be on August 30, starting from 9 am to 12 pm.