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Doordarshan initiates Mobile TV in India

05-April-2016
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Doordarshan initiates Mobile TV in India

Digital Terrestrial Television services of Doordarshan started its operation from 25 February 2016 at 16 cities, thereby providing mobile TV to the users.

The sixteen cities are- Delhi, Mumbai, Kolkata, Chennai, Guwahati, Patna, Ranchi, Cuttack, Lucknow, Jallandhar, Raipur, Indore, Aurangabad, Bhopal, Bangalore and Ahmadabad.  Mobile TV can be received in and around these cities using DVB-T2 Dongles in OTG enabled smart phones and tablets, Wi-Fi dongles for moving vehicles, besides the TV sets having built in DVB-T2 Tuner which are called as integrated digital TV (iDTV).

While iDTV are available in plenty like Sony, LG, Panasonic, Samsung etc., the dongles are also available in online Shopping sites like Flipkart, Ebay, Snapdeal etc. It requires the user to download the software and plug these dongles in the smartphones and tablets to receive DD Signals. There will be no charges for watching the DD Channels. Also, no internet is required after installation of the software. The Public and private transportation vehicles and public places are potential environments for Mobile Television. Currently DD National, DD News, DD Bharati, DD Sports, DD Regional/DD Kisan are being relayed.

Digital Terrestrial Television (DTT) secures greater plurality in Platform ownership, ensuring that no single platform owner is so powerful that they can exert undue influence on public opinion or political agendas. The digital transition offers an opportunity to increase the production of local content. This in turn creates job opportunity and increase creativity and entrepreneurship. A strong DTT platform is critical for healthy competition in the TV market and to the realisation of a wide range of social benefits and most essentially an all weather reliable platform. There is no risk of catastrophic failure of total network. It provides alternative distribution platform.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.