Top Story


Home >> Media - TV >> Article

Doordarshan eyeing for ICC World Cup 2003 rights

Font Size   16
Doordarshan eyeing for ICC World Cup 2003 rights

After the recent setback it received in bagging the terrestrial broadcasting rights of the football world cup, Doordarshan is charting out a strategy to bag the terrestrial right of the ICC Cricket Worldcup 2003.

The board of Prasar Bharati is meeting tomorrow to finalise the strategy of the state broadcaster in acquiring the terrestrial broadcasting rights of the ICC World Cup matches.

The meeting will also give shape to Doordarshan''s negotiations with World Sports Group Nimbus, which has the world wide telecast rights of the ICC matches for the next six years including the next two World Cup matches.

According to sources, the options before the board includes entering into a revenue-sharing agreement with Sony or work on a license agreement wherein Doordarshan pays a fixed fee for the matches it airs.

Sony Entertainment TV has the cable and satellite rights for airing ICC organised matches for the next six years from which it had bagged from World Sport Group Nimbus for $250 million. The cricket matches will be aired on SET Max channel.

The rights will allow Sony to beam over 300 days of international cricket including coverage of leading ICC championships.

Source: Business Standard


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...