After the recent setback it received in bagging the terrestrial broadcasting rights of the football world cup, Doordarshan is charting out a strategy to bag the terrestrial right of the ICC Cricket Worldcup 2003.
The board of Prasar Bharati is meeting tomorrow to finalise the strategy of the state broadcaster in acquiring the terrestrial broadcasting rights of the ICC World Cup matches.
The meeting will also give shape to Doordarshan''s negotiations with World Sports Group Nimbus, which has the world wide telecast rights of the ICC matches for the next six years including the next two World Cup matches.
According to sources, the options before the board includes entering into a revenue-sharing agreement with Sony or work on a license agreement wherein Doordarshan pays a fixed fee for the matches it airs.
Sony Entertainment TV has the cable and satellite rights for airing ICC organised matches for the next six years from which it had bagged from World Sport Group Nimbus for $250 million. The cricket matches will be aired on SET Max channel.
The rights will allow Sony to beam over 300 days of international cricket including coverage of leading ICC championships.
Source: Business Standard