Doordarshan has bagged the telecast rights for all the major football tournaments staged by the All India Football Federation (AIFF). A memorandum of understanding (MoU) for the telecast rights was signed by Priyaranjan Dasmunshi, President, AIFF, and Navin Kumar, Director General, Doordarshan, in the presence of Prasar Bharati CEO yesterday.
The MoU provides for the live telecast of all the major football tournaments of AIFF including Santosh Trophy, National Football League (NFL) and the Super League. Besides the national level tournaments, matches involving state level teams as well as school teams will also be telecast. The AIFF matches’ telecast will be on DD National, DD Sports and or DD Regional Service depending upon the importance of the tournament.
According to Prasar Bharati sources, Doordarshan will pay a graded rights fee of Rs 10 lakh for A category matches, Rs 6 lakh for B category matches and Rs 4 lakh for C category matches. Dordarshan may well end up losing money with the telecast of these matches due to low revenue potential of domestic football.