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Doordarshan bags telecast rights for India-Lanka and India-South Africa ODI series

21-October-2005
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Doordarshan bags telecast rights for India-Lanka and India-South Africa ODI series

Doordarshan has bagged the telecast rights for the upcoming India-Sri Lanka and India-South Africa One-Day cricket series. The decision to award the telecast rights to the public broadcaster was taken by the Board of Control for Cricket in India (BCCI) at its marketing committee meeting on October 20.

The ODIs will be telecast on DD National and DD Sports, covering both cable and satellite homes, from October 25. The BCCI has mandated Trans World International (TWI) to do the production work for the matches to be telecast on Doordarshan.

Prasar Bharti will pay Rs 7.5 crore per match to BCCI as the rights fee. As in the past, the Prasar Bharati Marketing Division in Mumbai will market the series.

In all, 12 ODIs are covered under the present arrangement. India’s cricket engagements during the next two months include seven ODIs against Sri Lanka at Nagpur, Mohali, Jaipur, Pune, Ahmedabad, Rajkot and Baroda in October-November, and five ODIs against South Africa at Mumbai, New Delhi, Kolkata, Chennai and Bangalore in November.

Sri Lanka will return to play three Tests against India in December. However, no decision has been taken yet on the telecast rights of the Test matches even though Prasar Bharti had made a request to award rights for Tests as well.

Doordarshan has been awarded these telecast rights in the backdrop of the BCCI telecast rights issue still not resolved owing to court hearings and Prasar Bharti writing to BCCI earlier this week to award the rights to telecast the cricket series on the same terms as done before in the case of India-Pakistan, India-Australia series.

All the ODIs will be broadcast live on All India Radio as well. Meanwhile, elated over the award of these telecast rights to Doordarshan, Prasar Bharti CEO, K S Sarma, has made a plea for making it a permanent arrangement as only Doordarshan reached out to both cable and non-cable homes.

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