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Don't use our acronym, says Bhabha Atomic Research Centre to BARC

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Don't use our acronym, says Bhabha Atomic Research Centre to BARC

The Broadcast Audience Research Council (BARC), is in the news again, this time for its acronym BARC.

Reportedly Bhabha Atomic Research Centre (BARC), sent a letter to BARC for using the same acronym. According to media reports, Bhabha Atomic Research Centre, in its letter to BARC cites that the institution has been using the acronym for decades and has come to be known by it and the acronym should be exclusive to Bhabha Atomic Research Centre.

Media reports also state that Bhabha Atomic Research Centre  controller R P Raju , has asked that the Broadcast Audience Research Council that it should immediately stop using the acronym 'BARC' and also withdraw applications filed by it with the trademark registry for registration of the same trademark.

After all the buzz around BARC since the past few months looks like Bhabha Atomic Research Centre, has taken notice of it a tad late.

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