Top Story

e4m_logo.png

Home >> Media - TV >> Article

Don't use our acronym, says Bhabha Atomic Research Centre to BARC

01-June-2015
Font Size   16
Share
Don't use our acronym, says Bhabha Atomic Research Centre to BARC

The Broadcast Audience Research Council (BARC), is in the news again, this time for its acronym BARC.

Reportedly Bhabha Atomic Research Centre (BARC), sent a letter to BARC for using the same acronym. According to media reports, Bhabha Atomic Research Centre, in its letter to BARC cites that the institution has been using the acronym for decades and has come to be known by it and the acronym should be exclusive to Bhabha Atomic Research Centre.

Media reports also state that Bhabha Atomic Research Centre  controller R P Raju , has asked that the Broadcast Audience Research Council that it should immediately stop using the acronym 'BARC' and also withdraw applications filed by it with the trademark registry for registration of the same trademark.

After all the buzz around BARC since the past few months looks like Bhabha Atomic Research Centre, has taken notice of it a tad late.

Tags Television

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

In an interview with exchange4media, Maheshwari spoke about the journey of this transformation, his vision for Network18 Digital and the future, scope and trends that will define digital journalism

We list a few important stories that you may have missed in the week gone by

Dr Ortho Oil and ITC Ltd entered Top 10 Brands and Top 10 Advertisers respectively

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have...