Kannada General Entertainment Channel Zee Kannada has delivered historic and record-breaking numbers with the world television premiere of Puneet Raj kumar starrer Doddmane Huduga.
Doddmane Huduga, which aired on Sunday, 28th May, 2017 at 7.30 pm has delivered 12,162 TVTs in Total Karnataka Market, which is the highest-ever television premiere ratings of a Kannada movie. The movie has scored 4,490 TVTs in the Urban Market and it translates to a record 20.7 TVR.
Speaking to exchange4media on this historic achievement, Raghavendra Hunsur, Business Head, Zee Kannada, said, “A never-before feat in the Kannada market, Doddmane Huduga garnered 20 TVR on Zee Kannada. More than 24 million viewers tuned into the WTP of Doddmane Huduga. No content, be it an event or award show has managed to achieve such numbers. It is a rare phenomenon in a few south markets and a never-before phenomenon in the Karnataka market. This shows the strength of the medium, and its capability to deliver. It’s a combined strength of strategic content selection, aggressive marketing and promotions. This also show cases that Zee Kannada is geared to closing the gap to be the No. 1 channel in the market, where we inched very close to being market leaders in Urban and Rural, where in reach during the slot went up by 61% over existing channel strength. We will continue to buy movies strategically, select content and plan it better in events, fiction and non-fiction.”
Doddmane Huduga has surpassed the record of Kannada movie Master Piece (starring Yash) with almost 100% higher viewership ratings. Master Piece, which aired on Udaya TV, has delivered 6,514 TVTs in Total Market and 2,620 TVTs in Urban market that translates to 13.8 TVR.
Darshan starrer Mr.Airvata is the third highly viewed premiere movie in Karnataka market with 5,965 TVTs (2,158 TVTs in Urban that amounts to 12.7 TVR) and Mr &Mrs.Ramachari stood at fourth highest viewed premiere movie with 1,764 TVTs each in both the markets that equals to 11.5 TVR.
Zee Kannada is upbeat with more blockbuster movies in its kitty such as Sudeep starrer Hebbuli and blockbuster movie,Mummy Save Me.