Top Story


Home >> Media - TV >> Article

Do we buy into the World Cup Cricket 2003 or not?<br>An Initiative Media Analysis

Font Size   16
Do we buy into the World Cup Cricket 2003 or not?<br>An Initiative Media Analysis

Do we buy into the cricket world cup or not is an important question. To address this Team Initiative Media has done a comprehensive analysis of recent trends.

The analysis looks at recent trends and match schedules and attempts to offer a point of view.

All Analysis has been done on SEC AB, All Adults, 25 yrs+ in the top 8 cities.

Reading Between Lines & Overs Of The Recent ICC Tournament.
The reason to buy into is stronger given our team's performance in the recent past, be it in the Nat-West series in England or the ICC trophy in Sri Lanka, where our team did put up a brilliant show. But buying-in needs to be based on the viewing patterns that this performance is throwing up. In search for the answer, it would be a good starting point to look at the telecast performance of the recently concluded ICC tournament in Sri Lanka.

The tournament was aired both on Set Max (Satellite rights) & DD 1 (Terrestrial rights). 6 matches in the preliminary rounds were day matches and 6 were played under lights. The 2 semi-finals & the Finals (2) were also played under lights. All the matches featuring India were played under lights - interesting also to see if the day-night matches have affected viewing patterns during the prime-time fare of 1900 to 2300 hrs.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign