The Indian Premier League (IPL) had seen a mixed response from the Indian media and advertising fraternity at the time of its launch. As the series proceeded, industry leaders stated that it had seen unexpected and unprecedented success. While throughout the series, the DLF IPL T20 brought some of the best ratings to the table, the final match was the icing on the cake. The match has given a TRP of 10.7 for the C&S 15+ in the all-India market. For the broader C&S 4+ TG, the number is at 9.8.
Until the finals, the highest rated match was the opening match played between Kolkata Knight Riders and Royal Challengers on April 18, 2008 that had rated a 7-plus. The series has seen a healthy dose of 5-plus and 6-plus TRPs coming in. Both the semi-final matches, too, scored 6-plus TRPs. The match played between Rajasthan Royals and Delhi Daredevils scored 6.75 TRP, while the matched played between Kings XI and Chennai Super Kings rated a TRP of 6.68.
For the target C&S 15+, the final match has seen the Mumbai market throw a TRP of 16.7; Chennai rated at 14.4; Kolkata saw 12.2; Delhi and Hyderabad saw 11 TRPs; and Rajasthan saw a TRP of 9.
In a conversation with exchange4media, STAR India’s CEO, Uday Shankar, had said that he had not expected the IPL to deliver this kind of ratings and that the format had seen “unprecedented success”. exchange4media has spoken to several industry leaders from the advertising and media fraternity through the course of the IPL, and no one had to say anything different for this league format.
Whether it was the marketing, the cricket fever in India or the format – the IPL has undoubtedly left a deep mark on Indian viewers. The IPL may be over, but the story in India has just begun.