In week 7 (February 8 – 14, 2015) all of the top Hindi GECs saw a decline in their ratings except for Life OK and Sony Entertainment Television (SET). A fall in ratings of shows on Colors saw it tumble to No.3 spot and Zee TV take to No.2 spot with a marginal decline in ratings during the week.
According to data sourced from TAM subscribers, Star Plus saw its ratings in week 7 declined to 623 million GVTs from 645 million GVTs in week 6. A majority of its shows saw a decline in their ratings but none were as prominent as the fall in ratings witnessed by Star Plus’ top rated show ‘Diya Aur Baati Hum’. The show’s ratings plummeted from 10.9 TVTs in week 6 to 9.3 TVTs in week 7. Other shows on the decline were Veera, Iss Pyar Ko Kya Naam Du, Yeh Hai Mohabbatein, Tu Mera Hero, Nisha Aur Uske Cousins, Yeh Rishta Kya Kehlata Hai and Everest that declined to 2.8, 2.3, 8.5, 7.0, 4.4, 8.5 and 3.0 TVTs in week 7 respectively from 3.2, 2.7, 9.1, 7.1, 4.9, 8.6 and 3.2 TVTs respectively. Private Investigator was the only show that saw a small incline to 1.3 TVTs this week from 1.1 TVTs last week.
Zee TV’s ratings saw a marginal fall to 448 million GVTs in week 7 from 451 million GVTs in week 6. Kumkum Bhagya increased to 9.6 TVTs in week 7 from 8.9 TVTs in week 6. Jamai Raja as well as Qubool Hai too increased marginally to 7.6 and 6.7 TVTs in week 7 from 7.3 and 6.6 TVTs in week 6 respectively. However, shows such as Bandhan, Hello Pratibha, Jodha Akbar, Satrangi Sasural, Doli Armano Ki and Saregama Lil Champs fell to 2.3, 2.6, 5.5, 4.4, 4.2 and 3.9 TVTs this week from 2.7, 2.7, 5.9, 6.6, 4.9, 4.3 and 4.1 TVTs last week respectively.
Colors took a larger dip in its ratings to 434 million GVTs in week 7 from 454 million GVTs in week 6. The reason for this could be attributed to big drop in ratings of newly launched show Khatron Ke Khiladi season 6 which fell from a brilliant start 8.6 TVTs in week 6 to 6.3 TVTs in week 7. Sasural Simar Ka, Balika Vadhu, Udaan and Comedy Nights with Kapil fell to 6.9, 5.0, 6.3 and 5.2 TVTs this week from 7.7, 5.5, 7.0 and 5.8 TVTs in week 6 respectively.
Life OK in No.4 spot saw its ratings climb to 330 million TVTs in week 7 from 310 million TVTs in week 6. A majority of its shows saw a gain in their ratings in week 7. Shows such as Mere Rang Mein Rangne Wali, Mahakumbh, Pukar, Comedy Classes and Savdhan India increased to 1.4, 2.5, 1.0, 3.2 and 3.2 TVTs in week 7 respectively from 1.3, 2.4, 0.9, 2.8 and 2.8 TVTs in week 6 respectively. Ajeeb Daastan Hai Ye and Shapath were the only ones to fall during the week and slipped marginally to 1.1 and 2.3 TVTs in week 7 from 1.3 and 2.6 TVTs in week 6 respectively.
Sab TV in week 7 slipped to 285 million GVTs from 294 million GVTs in week 6. Shows such as Tarak Mehta ka Ooltah Chashmah, Badi Door se Aaye Hai, Yum Hai Hum, Peterson Hill and The Great Indian Family Drama declined to 7.1, 2.0, 1.8, 1.1 and 0.8 TVTs in week 7 respectively from 7.3, 2.5, 2.3, 1.4 and 1.2 TVTs in week 6 respectively.
SET in week 7 saw its ratings increase to 253 million TVTs from 236 million TVTs in week 6. The reason for this increase in ratings could be attributed to the Filmfare Awards which was aired on Sunday, February 8, 2015 at 8 pm. The award show brought in ratings of 5.6 TVTs for the channel. Maharana Pratap and CID increased to 2.4 and 4.3 TVTs in week 7 from 2.3 and 4.2 TVTs in week 6 respectively.