Top Story

e4m_logo.png

Home >> Media - TV >> Article

Disney India to build a leaner workforce

09-January-2017
Font Size   16
Share
Disney India to build a leaner workforce

Disney India is planning to reduce its headcount, confirm industry sources.

exchange4media was  also the first to report the exit of Nikhil Gandhi, VP and Head of Revenue Media Networks, Disney India.

Nikhil Gandhi quits as VP and Head of Revenue Media Networks Disney India

Sameer Ganpathy also exited his role as head of Interactive last month.

Insiders confirmed to exchange4media that Disney India is significantly pruning down its work force from 750 to 350; sources also indicate that significant downsizing is likely to happen from UTV.

The company is clearly redirecting its focus from Bollywood production business to its consumer products business.

The mandate for the captain of the ship Mahesh Samat, Managing Director, Disney India who donned the leadership role in October last year is to optimise costs and turnaround the operation. As a consequence, we could expect a number of operations to be outsourced resulting in a leaner and tighter organization.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...