The Walt Disney Company India has signed a multi-year agreement with Sun Distribution Services, a division of Sun Network Group, for its channel distribution. The deal, which comes into effect from April 1, 2010, will include channels such as Disney Channel, Disney XD and Hungama TV, across multiple platforms, including cable TV, direct-to-home (DTH) and IPTV. Until now, these channels were a part of Star Den’s distribution network.
Mahesh Samat, Managing Director, The Walt Disney Company India, said, “We have partnered with Sun Distribution Services to further strengthen the reach and relevance of Disney in India. Our agreement further consolidates the strong position of Disney Channel, Disney XD and Hungama TV across multiple platforms in the country and provides kids and families increased access to content anywhere and anytime. Disney Channel, Disney XD and Hungama TV bring to kids and families local and international programming, including animation and live action, pre-school programmes and original movies.”
“The Sun Network commands a strong consumer loyalty from TV viewers across India and this entry of the Disney channel network will help make us a more comprehensive and entertaining package of offerings with content that appeals to kids and families. This is a significant milestone for Sun Distribution Services towards creating an alliance of strong television stations catering to different audiences and geographies,” said Tony D Silva, COO, Sun Distribution Services.
Some of the popular shows on Disney Channel include ‘Hannah Montana’, ‘High School Musical’, ‘Mickey Mouse Club House’. Disney XD focuses on tween boy passions such as sports, music, technology and gaming, and has shows such as ‘Aaron Stone’ and ‘Zeke & Luther’. Hungama TV features shows like ‘Doraemon’, ‘Kiteretsu’ and ‘Shin Chan’.