In order to reinforce its numero uno position in the home entertainment segment, Dish TV has partnered with Metro-Goldwyn-Mayer Inc (MGM) to distribute the channel in India on its DTH platform. With this move, all DishTV viewers can get access to some of the greatest Hollywood films starting May.
Elaborating on the partnership, Sunil Khanna, CEO, DishTV India, said, “The agreement is significant for both companies and, more importantly, represents a win for our mutual customers who now have more choices for enhancing their movie experience. The tie-up with MGM is in line with our product planning process for city specific customers who would be offered not only the best of the programming they can watch on TV, but also the various value added services like interactive TV, gaming, etc, which are set to be launched in next few weeks. The Indian market is at the threshold of transforming from an analog to digital environment. It is estimated that in the next five years, close to 20 million households would have digital Set Top boxes.”
Commenting on its partnership with DishTV, Bruce Tuchman, Executive Vice-President, MGM Networks, said, “DishTV’s rapidly growing penetration and its emergence as a fast growing digital platform in India gives us the right opportunity to launch the MGM Channel in the country. We have earmarked India as a market whose growth potential is high, and we are confident that our association with DishTV will supplement our growth further.”