Top Story

e4m_logo.png

Home >> Media - TV >> Article

DishTV targets four million subscribers by 2009; launches Active Sports

13-September-2006
Font Size   16
DishTV targets four million subscribers by 2009; launches Active Sports

DishTV, the DTH platform from the Zee Group, is targeting four million subscribers by the financial year 2008-09. It also aims to breakeven in the same year, Jawahar Goel, Business Head, DishTV said.

Launched in 2003, DishTV has 1.38 million subscribers at present. The DTH arm of Zee group would be demerged into a separate company named DishTV India by October-November and will be listed in the stock market, Goel informed.

DishTV on Tuesday launched its Active Sports service, which enables viewers to watch the ongoing DLF Cup Tri-Series through three angles. One can also hear commentary in six languages – English, Hindi, Bengali, Gujarat and Malayalam. Viewers can also watch highlights of the match any time during the match as many times as they wish.

Cricket arguments could also be settled among friends through the detailed statistics about players and teams. DishTV aims to introduce commentary in more Indian languages in the future. It will also provide the same facility during the upcoming Santosh Trophy tournament.

Tata Sky DTH, a joint venture from Tata group and STAR, had recently launched a similar service, called ‘Actve Sports’. When asked about the similarity between the two names, Goel said, “anybody can use it as ‘Active’ is a generic name.”

Goel also informed that the company would invest a total amount of Rs 500 crore in five years in the value added services on the DishTV platform.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign