DishTV targets four million subscribers by 2009; launches Active Sports
DishTV, the DTH platform from the Zee Group, is targeting four million subscribers by the financial year 2008-09. It also aims to breakeven in the same year, Jawahar Goel, Business Head, DishTV said.
Launched in 2003, DishTV has 1.38 million subscribers at present. The DTH arm of Zee group would be demerged into a separate company named DishTV India by October-November and will be listed in the stock market, Goel informed.
DishTV on Tuesday launched its Active Sports service, which enables viewers to watch the ongoing DLF Cup Tri-Series through three angles. One can also hear commentary in six languages – English, Hindi, Bengali, Gujarat and Malayalam. Viewers can also watch highlights of the match any time during the match as many times as they wish.
Cricket arguments could also be settled among friends through the detailed statistics about players and teams. DishTV aims to introduce commentary in more Indian languages in the future. It will also provide the same facility during the upcoming Santosh Trophy tournament.
Tata Sky DTH, a joint venture from Tata group and STAR, had recently launched a similar service, called ‘Actve Sports’. When asked about the similarity between the two names, Goel said, “anybody can use it as ‘Active’ is a generic name.”
Goel also informed that the company would invest a total amount of Rs 500 crore in five years in the value added services on the DishTV platform.
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