DishTV and Monster.com on July 9, 2009, announced a strategic partnership that is expected to set new grounds in jobs search and help redefine TV viewing in India. The alliance converges TV and Internet to increase access and convenience for job seekers and redefine TV viewing.
Monster.com and DishTV have collaborated to offer an interactive jobs search service, MonsterJobs Active, a user-friendly interface for DishTV subscribers, which would allow job seekers to search for jobs across the country in various industry verticals from the convenience of their homes. The range of information would also include services like Resume Writing and Resume Blaster; services through which a jobseeker can get their resume written by professional resume writer and can also send their resume to thousands of placement consultants in one go.
Salil Kapoor, COO, DishTV said, “It is our constant endeavour to augment customer experience by introducing innovative products and services, and the launch of Monsterjobs Active is a major landmark in this direction. We are pleased to partner with Monster.com and are confident that this strategic alliance would create a compelling experience for our 5.5 million subscribers, who would now be able to quickly and easily find information that’s important to them by clicking their DishTV remote. This partnership has allowed us to bring together the online and television mediums to provide a unique service that enables anytime access and empowers job aspirants with thousands of employment opportunities.”
Expressing his views on the unique association, Sanjay Modi, Managing Director, Monster.com (India, Middle East and Southeast Asia), said, “We are delighted to have an alliance with DishTV. The convergence of the Internet and TV medium will make job services easily accessible to TV viewers across cities of India. We strongly feel that job search on TV has great potential in bridging the unmet need of the audience whose access to the Internet is limited. The above alliance substantiates our commitment to jobseekers to find the right job.”
This tie-up between Monster.com and DishTV will allow on one hand, interactive services to be extended to the customers as a value add, and on the other, help employers reach out to a larger talent pool, besides creating a very visible differentiator in the category for both Monster.com and DishTV.