DishTV, one of India’s leading DTH service, has partnered with Buena Vista International Television – Asia Pacific (BVITV-AP), the international television distribution arm of the Walt Disney Company, to air the latest blockbuster movies on its premier value added service, Movie-on-Demand.
Elaborating on the tie-up, Sunil Khanna, CEO, DishTV, said, “Strategic alliances of this magnitude and nature are very important for any operator in any market. We are happy to tie up with BVITV at a juncture when the movie-on-demand services for Hindi movies has already been launched and now DishTV is all set to launch the same service for English movies as well. With this move, we will be able to offer this service to more than 1.2 million subscribers of DishTV spread across the country.”
This tie-up will enable DishTV subscribers to order Hollywood movies directly on their television any time of the day. Subscribers of the Movie-on-Demand pay-per-view service will have access to blockbusters from Walt Disney Pictures, Touchstone Pictures, Miramax and Jerry Bruckheimer Films, including ‘The Chronicles of Narnia: The Lion, The Witch and The Wardrobe’, Disney’s highest grossing film to date, ‘Casanova’, ‘Cinderella Man’, ‘Herbie: Fully Loaded’, ‘Dark Water’, and ‘Flight Plan’.
DishTV’s Movie-on-Demand offers consumers a unique opportunity to order movies directly on their television set on demand, allowing them to choose which movie they want to watch and when, in the comfort of their living rooms. The movie can be ordered through SMS, phone or by simply logging on to www.dishtvindia.in. Once authorised, the consumer can watch the movie for 24 hours at their own convenience at a nominal price of Rs 50 per movie.