Essel Group’s direct-to-home service provider DishTV on October 7 announced its association with ICICI Bank to launch an interactive banking service, ‘ICICIACTIVE’, which will allow DishTV viewers to access information on ICICI Bank products and services on their TV screens. This initiative comes on the heels of DishTV’s strategic tie-up with matrimonial site Shaadi.com in July this year.
The range of information will include product features, EMI amount on various loans, eligibility criteria, documentation, and time required for processing a request, ICICI Bank’s ATM and branch locators, etc. Information related to these products and services would be shown along with a toll free customer service number that viewers can call and apply or seek further information on a product of their choice. It will allow potential customers to be pre-informed of the services, which is will lead to faster processing and delivery.
Speaking on the association, Salil Kapoor, COO, DishTV, said, “We are extremely pleased to join hands with ICICI Bank to bring another first to the market – banking information on TV – for our 3.94 million subscribers across the country. With such innovative services, DishTV is now taking TV viewing to a whole new level of viewer engagement. We look forward to such innovations with like-minded corporates.”
Maninder Juneja, Head - Retail Liabilities, ICICI Bank, said, “Currently, there are around 7.0 million active digital TV viewers and the numbers are expected to grow further. The association with DishTV will enable us to further extend our reach and offer latest information to customers. Based on the readily available details, customers can plan their financial needs accordingly.”
DishTV has around 225 channels and services with registered 3.76 million subscribers. DishTV has a distribution network of about 600 distributors and 45,000 dealers that spans nearly 5,200 towns across the country.