Top Story


Home >> Media - TV >> Article

DishTV, ESPN-STAR Sports join hands for ‘Summer Sports Bonanza’

Font Size   16
DishTV, ESPN-STAR Sports join hands for ‘Summer Sports Bonanza’

DishTV and ESPN-STAR Sports have announced a joint marketing programme, ‘Summer Sports Bonanza’. Under this sales promotion scheme, a cash benefit of Rs 500 would be credited back to the subscribers’ account on purchase of a new DishTV connection before June 30, 2008.

The bonanza involves an impressive line-up of sporting events on the three ESPN channels, including the ongoing UEFA Euro Cup and FI season in June, Asia Cup cricket in June-July, Wimbledon tennis tournament in June and ICC Champions Trophy in August-September. All these events would be telecast live and exclusive on ESPN, Star Sports, and can now be enjoyed by all DishTV subscribers.

Jawahar Goel, Managing Director, DishTV India, said, “As India’s largest direct-to-home service provider, DishTV has always led from the front and provided the best in entertainment to its subscribers. This initiative will enable all our subscribers to enjoy the best of sporting action at a great value for money proposition. We are hopeful of further enhancing our reach amongst sports lovers across the country, with this offer.”

RC Venkateish, Managing Director, ESPN Software India Pvt Ltd, said, “We’ve had an extremely strong relationship with DishTV right from its inception, and are happy to partner with them in this interesting sales promotion scheme, which will help penetrate DTH further to the sports lovers across the country.”


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO