DishTV and ESPN-STAR Sports have announced a joint marketing programme, ‘Summer Sports Bonanza’. Under this sales promotion scheme, a cash benefit of Rs 500 would be credited back to the subscribers’ account on purchase of a new DishTV connection before June 30, 2008.
The bonanza involves an impressive line-up of sporting events on the three ESPN channels, including the ongoing UEFA Euro Cup and FI season in June, Asia Cup cricket in June-July, Wimbledon tennis tournament in June and ICC Champions Trophy in August-September. All these events would be telecast live and exclusive on ESPN, Star Sports, and can now be enjoyed by all DishTV subscribers.
Jawahar Goel, Managing Director, DishTV India, said, “As India’s largest direct-to-home service provider, DishTV has always led from the front and provided the best in entertainment to its subscribers. This initiative will enable all our subscribers to enjoy the best of sporting action at a great value for money proposition. We are hopeful of further enhancing our reach amongst sports lovers across the country, with this offer.”
RC Venkateish, Managing Director, ESPN Software India Pvt Ltd, said, “We’ve had an extremely strong relationship with DishTV right from its inception, and are happy to partner with them in this interesting sales promotion scheme, which will help penetrate DTH further to the sports lovers across the country.”