DishTV announces ‘Hattrick Offer’ to woo South Indian consumers

DishTV announces ‘Hattrick Offer’ to woo South Indian consumers

Author | exchange4media Chennai Bureau | Friday, Jul 11,2008 8:08 AM

DishTV announces ‘Hattrick Offer’ to woo South Indian consumers

DishTV has embarked on a special ‘Hattrick Offer’ for audiences in South India from July 10. The offer, which will continue till August 31, is open to customers in Tamil Nadu, Karnataka, Andhra Pradesh and Kerala. As per the new offer, a subscriber will get a new connection for Rs 1,990, which includes the basic connection as well as a yearly subscription for its Freedom Pack consisting of 100-plus channels. DishTV will charge an additional Rs 200 as installation and activation charges.

Under the new offer, DishTV would give five sports channels – Ten Sports, Zee Sports, ESPN, Star Sports and Star Cricket – for free of cost for a period of one year. The subscribers of this new offer would also enjoy 33 movies worth Rs 1,990 free of cost on its Movie on Demand service, which includes titles in Tamil, Telugu, and Kannada, in addition to Hindi and English.

This apart, the subscriber would also get one year’s supply of unlimited gaming on its games portal Playjam. On offer is a medley of eight games that would be refreshed from time to time.

Speaking about the new offer, Jawahar Goel, Managing Director, DishTV India, said, “Our Southern consumers enjoy immense pride of place with us. Hence, we have decided to floor them with an unprecedented value basket that they have never experienced before. The Hattrick initiative will enable our consumers to enjoy a lot more channels, especially sports that is known to be of keen interest to our friends here, free for a whole year.”

Vinay Agarwal, CEO, DishTV, explained, “The idea of making DishTV even more affordable is really so the consumers here can enjoy our superior services, which includes a fully interactive box with multiple features like Movie on Demand, electronic programme guide, gaming, active services, etc. We want our Southern friends to taste these superior services for free and enjoy the multi-faceted advantages of the DTH technology.”

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