Top Story

e4m_logo.png

Home >> Media - TV >> Article

DishTV adds new lifestyle channel- FYI TV18

12-July-2016
Font Size   16
DishTV adds new lifestyle channel- FYI TV18

 DishTV, Asia’s largest DTH service provider, has added FYI TV 18, a new lifestyle channel on its platform. The channel is available to all DishTV subscribers having Super Family pack (North) and Jumbo Family pack (South) onwards. FYITV18 is a contemporary factual entertainment channel offering fresh and engaging content, primarily focusing on India and mainly targeting age group 15-34 years. The channel is targeted towards dual viewing (male & female) and is available in English, Telugu, Tamil & Hindi languages.

 The content mainly focuses on three main pillars of Relationship, Taste and Space with a creative punchline of “Life se milofy”. The channel will have a very strong local production line-up with 6 locally produced Indian shows like “Real 2 States Couple”, “Rivals-in-law” and “Small Budget Big Makeover”. The channel will have 60% locally produced Indian content and 40% International content from the acclaimed library of A+E Networks.

 The Channel is available for all DishTV and Zing subscribers on the channel No. 472.

 Speaking on the addition, Arun Kumar Kapoor, Chief Executive Officer, DishTV said, “DishTV has always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. Our endeavor is to increase affinity with our audiences by providing them the choice of content they would like to watch. With the development in times, India is growing rapidly wherein lifestyle and entertainment holds the utmost importance. FYI TV 18 is a perfect blend of powerful international programming brands with home grown content, highlighting the life of common people. With the addition of this channel DishTV offers maximum (19) channels from Lifestyle and Fashion genre.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow