Salil Kapoor has stepped down from his role as COO Dish TV and has joined Hooq as the Managing Director of its India operations. As the country manager, he will further push the company’s goals of getting India HOOQ’d by revolutionising video-on-demand service landscape in India.
HOOQ is a joint venture of SingTel, Sony Pictures Television and Warner Bros, and announced its entry into India in May this year.
Kapoor has a vast experience spanning over 25 years in different industries. Prior to HOOQ, Kapoor was the Chief Operating Officer at Dish TV for over 7 years, responsible for driving overall growth of the business. He was responsible for the turnaround of home appliances business at Samsung, as well as innovative and aggressive marketing at LG, and scaling up of the AC business to attain clear market leadership at LG. He had a long stint at LG before he moved on to Microsoft to build up the consumer audience business.
Prior to joining Samsung, Kapoor had spent a year and a half at Microsoft India as Marketing Lead for Consumer Audience Business and Advertising Lead. He began his career with Blue Star and then moved to LGEIL in 1998, where he held various positions. He quit LGEIL in September 2005 as Head of Marketing Services & Brand, and joined Microsoft India.
Commenting on his new role, Salil Kapoor, Managing Director, HOOQ India, said, “It is an exciting opportunity for me to be associated with HOOQ and lead its India operations since this is clearly the future of entertainment. A developing country with an interesting demographic mix, India offers several opportunities for technologies like Cable, DTH and on demand services like HOOQ to co-exist. With growing interest in enjoying an uninterrupted viewing experience and internet penetration on the upswing, more and more time stressed viewers prefer enjoying their daily dose of entertainment at their convenience. The freedom of enjoying premium content from anywhere and at any time clubbed with better internet connectivity and growing smartphone penetration will drive the subscriber growth for HOOQ. I look forward to taking the HOOQ brand philosophy to the next level.”