After launching Hindi movies on video-on-demand, Zee under its DTH platform – Dish TV – is soon going to start providing English movies as well. Dish TV had launched its movie-on-demand service on February 2, 2006.
“After the launch of Hindi movies on demand service, providing English movies is the natural step forward for us,” said Neil Chakravarti, Business Head, English Channels, Zee Network, at the sidelines of the Commonwealth Broadcasting Association meeting in New Delhi.
“We are also in the process of digitisation of our entire content with the help of IBM Global Services,” he informed.
Chakravarti further said that Zee was in talks with several telecom service providers for content packaging for their IPTV ventures.
The service enables viewers to order movies directly. Earlier in a statement, Zee had said, “Our goal is to provide a balance of off-beat and independent movies in addition to a wide selection of mainstream movies.”
Zee offers about 130 TV and audio channels under the Dish TV service.