Dish TV India Ltd has reported revenues of Rs 77.5 crore in Q2, ending September 30, 2007. The company has suffered operating loss of Rs 47.2 crore in the same quarter, compared to an operating loss of Rs 49 crore in Q1.
Dish TV has also added 278,000 new subscribers in Q2 as compared to 180,000 in Q1 FY2008, an increase of 54 per cent. The gross subscriber base stands at 2.4 million as on September 30, 2007, with overall pay DTH market share of Dish TV standing at 68 per cent. Subscription revenue for Q2 FY2008 is Rs 70 crore, an increase of 19 per cent over Q1.
Commenting on Dish TV’s Q2 results, its Chairman Subhash Chandra said, “We have focused on a three-pronged strategy of aggressive subscriber acquisition, improvement in quality of subscribers and enhancement of customer experience at all service touch points.”
Jawahar Goel, Managing Director, Dish TV, said, “In this country of multi-lingual preferences, the importance of regional content cannot be undermined. In this quarter, we have further strengthened our channel offering to a robust 180 channels, the biggest by far in the category. Not only have we added the entire Sun Network bouquet, but many more popular regional channels like Zee Talkies, etc. As an entertainment provider, this is yet another step in fulfilling our promise of wholesome entertainment, especially for our viewers in Southern India. Dish TV now has 17 Tamil, 12 Telugu, 12 Malayalam and 10 Kannada channels.”
Other steps taken by Dish TV to increase its subscriber base include the launch of the VGA box, giving computers the functionality of TV. This quarter also saw Dish TV enter into strategic tie-ups with several large retails chains having a pan-India presence, like Essar Telecom Retail Ltd, Spencer’s, Music World, and Next Retail India Ltd, among others.