Dish TV announces ‘Summer Holiday Bonanza’

Dish TV announces ‘Summer Holiday Bonanza’

Author | exchange4media Mumbai Bureau | Friday, May 11,2007 9:31 AM

Dish TV announces ‘Summer Holiday Bonanza’

Direct-to-home service provider Dish TV has announced its ‘Summer Holiday Bonanza’. The highlights for this bonanza are 24 movies in English, Hindi and animated films for children and adults, for existing and new subscribers. Another package that includes this initiative is the four-month subscription of Maxi package at a special offer price of Rs 3,990.

Speaking on the initiative, Anjali Malhotra, VP Marketing, Dish TV, said, “The ‘Dish TV Summer Bonanza’ is being promoted as a special ‘kids’ engagement festival. While parents can enjoy a great value-for-money offer to get Dish TV with a four-month subscription, the kids can get completely delighted with the plethora of exciting kids movies, games and channels on the platform. Dish TV has acquired special movies from national and international broadcasters to package together the ‘season ticket’ on their movie on-demand service.”

Malhotra informed that post CAS, the numbers of subscribers have increased. She said, “CAS was being localised in three cities. Through the awareness of advertising and print, it has helped educate the target medium in a great way.”

Some of the initiatives here include children movies like ‘102 Dalmatians’ in English, and ‘Makdee’, ‘Tarzan-The Wonder Car’, ‘Chachi 420’, ‘Munna Bhai M.B.B.S.’, etc. in Hindi. Films like ‘While You Were Sleeping’, ‘Runaway Bride’, etc. in English and ‘Aitraaz’, ‘Garam Masala’, and so on in Hindi will be featured in the late night band.

Tags: e4m

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