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Discovery Travel and Living to introduce more India-specific shows by yearend

Discovery Travel and Living to introduce more India-specific shows by yearend

Author | Malini Menon | Tuesday, May 10,2005 7:42 AM

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Discovery Travel and Living to introduce more India-specific shows by yearend

If you think that Floyd has stopped giving you the exotic culinary tips on Discovery Travel and Living, don't be disappointed. He is making a comeback by the yearend. And this time it's not just going to be cooking on the streets of India, but he would be visiting the gullies of Pakistan too. "The channel is going to come up with a joint series, Floyd Pakistan and Floyd India, and it would be half-an-hour each. Floyd will be visiting the cities of Pakistan too and cooking their exotic dishes," said Aditya Tripathi, Head, Marketing, Discovery.

Although the popular Indian shows like Floyd's India and Madhur Jaffrey's cookery show has been put on rest for a while, Tripathi said that these prorammes are going to make a comeback in a refreshed format. "We innovate our series every quarter and these shows will be off air for a while," he said.

As part of its localisation of content, Discovery has commissioned some shows to Indian productions houses too. "We are finalising the first episode of a city-based show. Another food-based show is also in the anvil. Both these shows have been made by Indian production houses and have been shot in India," he added. However, for all this you have to wait till the yearend.

Until then, as part of the summer specials, the channel is rolling out two programmes -American Chopper and Faking It. While American Chopper is a show, which showcases a father and son's passion for bikes, Faking It is all about getting into 'another man's job'. Tripathi said, "The advertisers are on board and since these two shows have been successful formats in every country we have operated, we are happy with the response we have received from them so far."

Asked if any innovation is happening on the promos front, he said, "We do change the promos whenever the programme is refreshed. However, the repetitions have proved to be useful as viewers are able to identify the programme and the time slot."

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