Discovery Travel & Living to follow the ‘Adventures of the Ladies Tailor’

Discovery Travel & Living to follow the ‘Adventures of the Ladies Tailor’

Author | exchange4media Mumbai Bureau | Friday, Mar 07,2008 6:55 AM

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Discovery Travel & Living to follow the ‘Adventures of the Ladies Tailor’

Capturing the liberal smattering of fashion, tradition, form and colour is Discovery Travel & Living’s new series ‘Adventures of the Ladies Tailor’. A quirky exploration of fashion, lifestyle and design in the context of modern India, the series is narrated and presented by one of India’s best known style gurus, Manish Arora. The six-part series premieres on March 16 at 10 pm and will air every Sunday at 8.30 pm.

The series journeys from Arora’s designs to his visits to various destinations, high pressure fashion events, reconnecting with people who have left an indelible mark on his style, exploring Indian pop culture, and reinventing the iconic Ambassador car.

‘Adventures of the Ladies Tailor’ will also take a look at Arora’s own private bubble and the colourful people that fit in it. The setting of the series is vast, ranging from the style guru’s home, office and factory to the unique and inspiring locales of Goa, Pondicherry, Rajasthan, London and wherever else life takes him.

Commenting on the series, Deepak Shourie, EVP and Managing Director, Discovery Networks India, said, “This series takes viewers on a colourful, splashy ride, deconstructing design in the quintessential and quirky style that is synonymous to both Discovery Travel & Living and Manish Arora. The buzzing Indian fashion industry has various manifestations, and this show is a rollercoaster of its varied emotions and fascinating styles.”

The series would be promoted through on-air promos. The campaign will also be seen on print and outdoor mediums. The campaigning of the series has been designed by Pranab Dutta, while the media agency for the channel is ZenithOptimedia. ‘Adventures of the Ladies Tailor’ has been produced by Blue Mango.

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