Top Story

e4m_logo.png

Home >> Media - TV >> Article

Discovery Travel & Living to follow the ‘Adventures of the Ladies Tailor’

07-March-2008
Font Size   16
Discovery Travel & Living to follow the ‘Adventures of the Ladies Tailor’

Capturing the liberal smattering of fashion, tradition, form and colour is Discovery Travel & Living’s new series ‘Adventures of the Ladies Tailor’. A quirky exploration of fashion, lifestyle and design in the context of modern India, the series is narrated and presented by one of India’s best known style gurus, Manish Arora. The six-part series premieres on March 16 at 10 pm and will air every Sunday at 8.30 pm.

The series journeys from Arora’s designs to his visits to various destinations, high pressure fashion events, reconnecting with people who have left an indelible mark on his style, exploring Indian pop culture, and reinventing the iconic Ambassador car.

‘Adventures of the Ladies Tailor’ will also take a look at Arora’s own private bubble and the colourful people that fit in it. The setting of the series is vast, ranging from the style guru’s home, office and factory to the unique and inspiring locales of Goa, Pondicherry, Rajasthan, London and wherever else life takes him.

Commenting on the series, Deepak Shourie, EVP and Managing Director, Discovery Networks India, said, “This series takes viewers on a colourful, splashy ride, deconstructing design in the quintessential and quirky style that is synonymous to both Discovery Travel & Living and Manish Arora. The buzzing Indian fashion industry has various manifestations, and this show is a rollercoaster of its varied emotions and fascinating styles.”

The series would be promoted through on-air promos. The campaign will also be seen on print and outdoor mediums. The campaigning of the series has been designed by Pranab Dutta, while the media agency for the channel is ZenithOptimedia. ‘Adventures of the Ladies Tailor’ has been produced by Blue Mango.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video