Top Story

e4m_logo.png

Home >> Media - TV >> Article

Discovery Travel & Living to follow the ‘Adventures of the Ladies Tailor’

07-March-2008
Font Size   16
Share
Discovery Travel & Living to follow the ‘Adventures of the Ladies Tailor’

Capturing the liberal smattering of fashion, tradition, form and colour is Discovery Travel & Living’s new series ‘Adventures of the Ladies Tailor’. A quirky exploration of fashion, lifestyle and design in the context of modern India, the series is narrated and presented by one of India’s best known style gurus, Manish Arora. The six-part series premieres on March 16 at 10 pm and will air every Sunday at 8.30 pm.

The series journeys from Arora’s designs to his visits to various destinations, high pressure fashion events, reconnecting with people who have left an indelible mark on his style, exploring Indian pop culture, and reinventing the iconic Ambassador car.

‘Adventures of the Ladies Tailor’ will also take a look at Arora’s own private bubble and the colourful people that fit in it. The setting of the series is vast, ranging from the style guru’s home, office and factory to the unique and inspiring locales of Goa, Pondicherry, Rajasthan, London and wherever else life takes him.

Commenting on the series, Deepak Shourie, EVP and Managing Director, Discovery Networks India, said, “This series takes viewers on a colourful, splashy ride, deconstructing design in the quintessential and quirky style that is synonymous to both Discovery Travel & Living and Manish Arora. The buzzing Indian fashion industry has various manifestations, and this show is a rollercoaster of its varied emotions and fascinating styles.”

The series would be promoted through on-air promos. The campaign will also be seen on print and outdoor mediums. The campaigning of the series has been designed by Pranab Dutta, while the media agency for the channel is ZenithOptimedia. ‘Adventures of the Ladies Tailor’ has been produced by Blue Mango.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...