Discovery Networks Asia-Pacific has announced the launch of TLC, a premiere lifestyle channel, which will replace Discovery Travel & Living from September 1, 2010. TLC will adopt a much hipper and trendier look with new faces, new genres and new places.
Rahul Johri, Senior Vice President & General Manager, India, Discovery Networks Asia-Pacific, said, “TLC marks the beginning of a refreshing journey. It will add a new dimension to lifestyle programming by introducing innovative formats, spunkier hosts and swankier locales; promising ultimate viewing experience.”
He further said, “The launch of TLC reiterates our commitment towards our affiliates and advertisers by providing them with a valued platform to reach to their target audiences.”
TLC will reinvigorate entertainment by offering a diverse range of high quality programmes from Discovery’s vast repertoire of content. Featuring inspiring lifestyle and factual entertainment focused on travel, cuisine, adventure, environment, home improvement and gripping human interest stories. The new programming line-up on TLC, with over 150 hours of content, includes 15 premiere shows, six new hosts, 11 new seasons and innovative genres such as extreme adventure, family and makeovers.
TLC will bring new seasons of popular shows like ‘World Café: Middle East’, ‘Globe Trekker’, ‘Bizzare Foods with Andrew Zimmern’, ‘Hell’s Kitchen’, ‘Vir Sanghvi’s Asian Diary’, ‘Living with a Superstar – Shah Rukh Khan’, and ‘Shimmy and Extreme Sommer’.
Discovery Networks Asia-Pacific’s current portfolio of six networks in India includes Discovery Channel, Animal Planet, Discovery Science, Discovery HD World, Discovery Turbo and now TLC. Widely distributed, TLC will reach 50 million subscribers in 2010 across the Indian Sub-continent.
Globally, TLC will be available in over 75 countries by early 2011, making it one of the most widely distributed lifestyle channel brands in pay TV.