Launched in India in November 2004, Discovery Travel & Living has managed to carve a niche for itself as an international lifestyle channel. The channel is now betting big on local productions and its first local production – ‘The Great Indian Wedding’ – is slated to go on air from August 20 at 8 pm.
The one-hour show would begin with the much talked about wedding of hotelier Vikram Chatwal with model Priya Sachdev and is being produced by Delhi-based Mango Films. The channel has encapsulated all the details of the high profile wedding extending from exotic locations like Jag Mandir in Udaipur to premium hotels in Delhi, besides capturing the performances by Indian and international artists and the romantic and religious wedding ceremony.
Discovery Travel & Living unveiled the first episode of ‘The Great Indian Wedding’ in the presence of a select media gathering at the Oberoi Udaivilas in Udaipur on August 10.
Speaking on the occasion, Deepak Shourie, Executive Vice-President and Managing Director, Discovery Networks India, said, “Discovery Travel & Living has created an established the lifestyle genre in Indian television. To further our growth goals and to satisfy the incessant demand from both Indian and foreign viewers for more India-centric content, we have commissioned programmes that capture the contemporary India through a variety of themes like travel, food, weddings.”
Stressing that it would not be a wedding video, Aditya Tripathi, Vice-President-Lifestyle Networks, said, “‘The Great Indian Wedding’ is a one of a kind series, which will allow viewers to experience weddings from within. We are focusing on weddings with a difference – weddings that have opulence, a glam quotient, location as well as a theme.”
The remaining episodes of the 13 part series will go into production in the 2006-07 wedding season.
The other India centric shows from the channel include ‘Indian Rendezvous’, which is currently in its final stages of production. Besides there will be a food show called ‘A Matter of Taste’ to be hosted by Vir Sanghvi. The show will be on air sometime next year. Apart from that there will be series on hotels, fashion / style and interiors too.
Commenting on the ratio of the Indian programming, Shourie said, “The percentage would be small.”
Echoing the same thought, Tripathi said, “We will continue to be an international lifestyle channel. Indian productions won’t dominate the channel. They will form a small but significant part of the repertoire of programmes.” He added that 10-15 per cent of the content would be Indian.