Top Story

e4m_logo.png

Home >> Media - TV >> Article

Discovery Travel & Living beefs up programme line-up with shows for aspirational viewers

07-February-2008
Font Size   16
Share
Discovery Travel & Living beefs up programme line-up with shows for aspirational viewers

Discovery Travel & Living has begun 2008 with three new shows that it hopes would match the evolving and aspirational viewer in India. ‘Dinner Takes All’, ‘Making It Big’ and ‘Shear Genius’, the three new shows that went on air in January 2008, would continue till March-end.

Commenting on the new shows, Rajiv Bakshi, Associate Director – Marketing and Communication, Discovery Communications India, said, “Since its launch, Discovery Travel & living has been introducing different formats in each of its television shows. The three new shows are a continuation of the channel’s strategy to provide refreshing shows in lifestyle genre. Today, the audience is discerning as they want to know more and more about what is happening around the world, and keeping that in mind one needs to keep on evolving the programmes to match the aspirational needs of the viewers.”

‘Dinner Takes All’, which airs on Tuesdays at 8 pm, is about a culinary competition involving five amateur chefs competing for the title of ‘Dinner Party Host’. The competition involves each of the chefs holding a dinner party for the other four chefs for which the chef is awarded points for the food, the presentation and dinner entertainment. At the end of the week, the chef with the highest points wins $1,000.

‘Shear Genius’ which is aired on Saturdays at 8 pm focuses on a group of talented hairstylists from around the world competing for the most creative hair styles, with Jaclyn Smith as the celebrity judge. Each hairstylist is given a creative task to test his/her skills with the losers eliminated from the competition.

‘Making It Big’, which airs on Fridays at 10 pm, is a programme that inspires young professionals to take up creative careers. Each episode features three hopefuls who face some tough challenges while competing for a reward. The aspirants are mentored by a high profile leader in their respective creative industry that includes television host Phil Keoghan of ‘The Amazing Race’ fame, Manhattan event planner Preston Bailey, Academy Award winning costume designer Angus Strathe, music video director Floria Sigismondi, advertising guru Sally Hogshead, and New York fashion photographer Joshua Jordan to name a few.

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India