Top Story


Home >> Media - TV >> Article

Discovery to take you around the globe with Steve Fosset

Font Size   16
Discovery to take you around the globe with Steve Fosset

Discovery Communications has announced a partnership with Northern Ireland Independent Brian Waddell Productions Ltd. (BWPL) to co-produce a documentary on Steve Fossett’s upcoming attempt to complete the first solo non-stop flight around the world in the Virgin Atlantic GlobalFlyer. BWPL has acquired an exclusive behind-the-scenes access on behalf of Discovery to film this event for broadcast later this year on the Discovery Channel.

Piloted by renowned aviator Steve Fossett, the Virgin Atlantic GlobalFlyer aircraft will depart from Salina, Kansas on February 8 to travel 25,000 miles in excess of 250 knots (285 mph) during the estimated 67-hour flight around the planet. To capture every detail, a documentary crew will shadow the Virgin Atlantic GlobalFlyer throughout its journey in a seven-seater chase plane.

Asked on the concept, Rebecca Batties, senior vice president, creative development and brand management, Discovery Networks International said, “This is a great story of bravado and imagination for Discovery viewers worldwide.” She said, “Documenting events like this tenacious attempt to set the last great aviation record is the lifeblood of Discovery’s long-standing tradition. It’s about people exploring their world and realising their dreams.”

“We’re privileged to be working alongside the top designers and technicians in the business, as well as Steve Fossett and Sir Richard Branson, both pioneers in different ways. We believe the result will be a thrilling landmark show for Discovery,” said BWPL director David Cumming.

Raja Subramanian, Brand Director, Marketing, Discovery Networks India, when contacted, said that a live minute-to-minute update may not happen for the Indian audience. “If the show goes off well then definitely a month later India will get to see it.” Asked on when is Fosset likely to cross India, he said, “If the flight happens on Febraury 8, depending on the weather conditions across the globe, the flight should cross India after 50 hours of take off. However, nothing really can be said about it as it is a tough and dangerous journey and anything is possible.”

There are certain provisional flight paths where the live updates will be available. For instance, a crew will be stationed in London for the shoot, he said.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO