Discovery Networks Asia-Pacific (DNAP) has promoted Rahul Johri to the role of Executive Vice President and General Manager, South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia.
Johri was given the added responsibility of Revenue, Pan-Regional Ad Sales and Southeast Asia in June last year.
Johri continues to spearhead the operations and overall growth strategy of DNAP’s portfolio in the South Asian region, as well as leading and managing the advertising sales and solutions deals for the Asia-Pacific pan-regional business with a focus on expanding distribution and growing local ad sales for Southeast Asia.
Commenting on this development, Arjan Hoekstra, President & Managing Director, DNAP said, “During his time at Discovery, Rahul has built a very successful Indian business for us, and recently expanded his role to include revenue leadership for the Southeast Asia business and pan-regional sales efforts. This promotion recognizes his continuing leadership and contributions to Discovery.”
Johri had joined Discovery in June 2001 in the ad sales division, based in New Delhi. Since then, he has been promoted through the organisation to his previous role of Senior Vice President and General Manager of South Asia and Head of Revenue, Pan Regional Ad Sales and Southeast Asia, where he spearheaded the operations and overall growth strategy of DNAP’s portfolio in those markets. He was also responsible for revenue generation, portfolio expansion, affiliate partnerships, viewership, content creation and talent management. He pioneered Discovery’s localisation drive in India and launched multiple language feeds across different brands. Most recently, Johri oversaw the launch of Discovery Kids in India.
Johri is also a Board Director and Vice President of the Indian Broadcasting Foundation (IBF).