Close on the heels of launching Discovery Science and Discovery Turbo channels in January 2010, Discovery Networks Asia-Pacific has now expanded its channel bouquet in India to six with the launch of Discovery HD. Discovery HD is available on the Sun Direct platform.
It may be recalled that in August 2009, Discovery Networks Asia-Pacific had got the Ministry of Information & Broadcasting’s nod for three new 24-hour channels in India.
Commenting on the launch, Rahul Johri, Senior Vice President and General Manager, India, Discovery Networks Asia-Pacific, said, “The emergence and growth of digitisation in India is critically dependent on the broadcasters’ competence to offer differentiated, credible and entertaining content. Discovery HD brings the network’s thrilling factual content to life – sound effects are more realistic, images larger than life and situations more gripping than ever before.”
Discovery HD will bring viewers programmes such as ‘Green Paradise’, ‘Postcards Australia’, ‘Nature’s Keepers’, ‘Destination Wilderness’, ‘Our Planet’ and ‘Moments in Time’, among others. The programmes on Discovery HD will range from culture, science and natural history to travel and lifestyle themes. The new high-definition programming will be offered in 1080i, along with 5.1 surround sound.
Tom Keaveny, Executive Vice President and Managing Director, Discovery Networks Asia-Pacific, said, “I am delighted to announce the launch of Discovery HD in India, one of the world’s most vibrant media markets. As the leading pioneer in the HD arena, today’s launch underscores Discovery’s enduring commitment to offering high-quality content and services that serve the needs of both affiliates and advertisers while enhancing the consumer viewing experience.”
Discovery broadcasts five other networks in India, including Discovery Channel, Discovery Travel & Living and Animal Planet. The programming in some of these channels is customised in English, Hindi and Tamil.
Discovery offers HD services in 62 markets, including the US. The company also distributes three HD channels – Discovery HD, Animal Planet HD and TLC HD – internationally, and launched its first international HD simulcast service for Discovery Channel in Japan in October 2008.