Top Story

e4m_logo.png

Home >> Media - TV >> Article

Discovery Communications buys majority stake in FoodFood

13-May-2016
Font Size   16
Share
Discovery Communications buys majority stake in FoodFood

Discovery Communications has bought majority stake in celebrity chef Sanjeev Kapoor’s TV channel FoodFood, the two announced today. FoodFood was launched in 2011 via Turmeric Vision Pvt. Ltd as a JV between Sanjeev Kapoor, Astro Overseas Ltd and Mogae Consultants. Arthur Bastings, President and MD of Discovery Networks APAC, told us that post this investment, Sanjeev Kapoor will retain a minority stake. Exact financial details of the investment were not revealed. The acquisition is subject to regulatory approvals.

The focus, said Bastings, will be on improving FoodFood’s distribution and sales with Discovery taking over responsibilities for the channel’s advertising. Sanjeev Kapoor will continue to oversee programming for the channel while acting as its brand ambassador.

“This is, hopefully, the first of a number of initiatives we will announce to expand in India. We have an ambition to grow it (FoodFood) and so we will make investments in the channel. We can improve the distribution and also help in marketing but we want to underscore that it is already an asset for us,” said Bastings.
 

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...