Top Story

e4m_logo.png

Home >> Media - TV >> Article

Discovery Channel to unravel the charisma of the Ganges

20-October-2007
Font Size   16
Discovery Channel to unravel the charisma of the Ganges

In the recent times, Discovery Channel has been focusing on India-centric shows. In keeping with this India focus, Discovery is tracing the course of the mighty Ganges from the mystical Himalayas all the way to the Bay of Bengal, presenting the varied forms of life, cultural and religious entities and beliefs that thrive along its banks. The channel will air a three-part series ‘Ganges’ every Wednesday at 8 pm starting October 24.

The series comprehensively covers the multiple manifestations of this holy river. It focuses on the economic activities that the holy river sustains in the cities and towns located on its banks, including north India’s immense agricultural economy and the occupation of countless boatmen and fishermen. Alongside presenting the charismatic Indian wildlife ranging from rhinos to tigers to elephants, the show would also present some surprising creatures living along its waters, including blind river dolphins, tree-climbing deer, the world’s largest venomous snake and the world’s smallest pig.

According to Deepak Shourie, EVP and MD, Discovery Networks India, “Ganges touches almost every aspect of our existence: from life to death, from livelihood to meditation and from pleasure to salvation. The very spirit of India is awash with the waters of the Ganges. We are delighted to present a series on Ganges, which celebrates the river and its abundance.”

When asked if the channel plans to undertake any campaigns for the restoration of the river, or for cleaning it, Shourie replied, “Our business is only to communicate through television. Hence, I think we are taking the first step in talking about the hazards faced by the river. Other than that, we have no plans for any campaigns as such.”

Shourie further said that if a need was felt to expand the Discovery Channel’s network to more Indian languages, other than its current additional programming that is available in Hindi through Tata Sky, then it would be done so first with South Indian languages.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign